A Greedy Man in a Hungry World. Why (Almost) Everything You Thought You Knew About Food is Wrong

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Описание A Greedy Man in a Hungry World. Why (Almost) Everything You Thought You Knew About Food is Wrong

Now with a new epilogue, the UK'
s most influential food and drink journalist shoots a few sacred cows of food culture.
Buying '
locally'
does no good. Farmers'
markets are merely a lifestyle choice. And '
organic'
is little more than a marketing label, way past its sell by date. This may be a little hard to swallow for the ethically-aware food shopper but it doesn'
t make it any less true. And now the UK'
s most outspoken and entertaining food writer is ready to explain why.
Jay Rayner combines personal experience and hard-nosed reportage to explain why the doctrine of organic has been eclipsed by the need for sustainable intensification;
and why the future lies in large-scale food production rather than the cottage industries that foodies often cheer for. From the cornfields of America to the killing lines of Yorkshire abattoirs via the sheep-covered hills of New Zealand, Rayner takes us on a journey that will change the way we shop, cook and eat forever. And give us a few belly laughs along the way.

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